Google Ads Management

Data driven Google Ads campaigns that turns clicks into customers

Claim Free Google Ads Audit

We Scale UK PPC.

UK brands rely on our Google Ads management to deliver real results.

Our in‑house PPC experts turn search and Shopping budgets into measurable growth.
In‑house Google Ads managers specialising in high‑intent PPC campaigns
Strong results for UK brands across eCommerce, services and B2B
Data‑led PPC optimisation focused on leads, sales and genuine ROI
Advanced Google Ads targeting, remarketing and conversion strategies
Clear live PPC reporting dashboards with scheduled performance reviews

Our Google Ads Process

From in‑depth account audit to scalable ROI, this is how our PPC management delivers results.

1. Account Audit & Opportunity Analysis
2. Google Ads Strategy & Campaign Planning
3. Campaign Build, Setup & Launch
4. Ongoing Optimisation, Testing & Scaling
5. Performance Reporting, Insights & Next Actions

Why UK Businesses Trust Us

We’ll audit your Google Ads account, uncover wasted PPC spend and give you a clear, custom growth roadmap, before we do a thing!

Dedicated Google Ads management specialists within a full‑service digital marketing agency
Sussex‑based Google Ads experts with strong local and UK‑wide market insight
Proven PPC results for small businesses, service companies and ecommerce brands
Transparent, real‑time Google Ads performance reporting
Integrated PPC campaigns that work alongside SEO, paid social and wider marketing activity

What Our Clients Say About Us

Brandon

Diamond Pressure Cleaning

“Cannot recommend these guys enough, professionalism was impeccable, and the service was absolutely amazing!”

Emma

Buchan Rum Architects

“Ryan was amazing!! I learnt so much in our power hour session that I can now go away and more competently use Instagram and Facebook for our business. Such a useful session that will help us so much! Thank you Ryan!”

Ian

Sweetness Cleaning

“I couldn’t recommend Ryan more highly. I was worried about the appointment initially because I knew I’d need a lot of help but Ryan was brilliant, patient and answered all the questions I had. I’ve got a really good guide on how to improve my online presence and how to make what I already had look better. With the ongoing support I also feel more confident in what I’m doing and if I have a wobble I can always check. Thank you so much Ryan I appreciate all your help!”

Anna Florio

“What stood out most was the clarity, generosity, and wisdom Ryan brings to every answer.His insight is current, practical, and grounded in experience - and through his comments and guidance, my trust in him has only grown.That’s why I’ve decided to hire Ryan for my upcoming projects. He’s exactly the kind of expert I want in my corner when it comes to building an online presence that truly works.I can’t wait to start working with him!”

Debbie Waite

Stronger Inside and Out

“Ryan was keen to get stuck in and help improve the technical aspects of my business. I was struggling linking my different systems and Facebook pixels were giving me a headache! Ryan was easy to work with, efficient and very professional. I would highly recommend him. ”

Frequently Asked Questions

How do Google Ads actually work?

Google Ads shows your ads when people search for keywords you bid on (Search), or when they browse websites, apps or watch videos (Display & YouTube). You pay only when someone clicks or takes a chosen action. We set up the right campaign types and structure from day one to get you the best results.

How much will Google Ads cost my business?

Costs depend on your industry, keyword competition and user intent. You control spend with daily budgets. Most brands start with a test budget to validate cost-per-lead or cost-per-sale before scaling. We forecast your expected CPL/CPA and recommend a realistic starting budget.

Should I focus on keywords or audiences?

Both. Keywords capture high-intent users, while audiences help refine who sees your ads across Search, Display and YouTube. Combining them improves efficiency and lead quality. We research keyword opportunities and build the right audience layers for maximum targeting accuracy.

Why aren’t my ads showing or why is traffic low?

Common reasons include limited budgets, low bids, weak ad relevance, disapproved ads or low Quality Score. Google won’t show ads that can’t compete. We diagnose delivery issues, fix bidding and relevance problems and ensure your campaigns run smoothly every day.

How do you measure ROI from Google Ads?

ROI is measured through conversions (form fills, calls, purchases), UTMs, GA4 events and CRM attribution. We set up full tracking: GA4, enhanced conversions, offline conversions and CRM connections — so you see real revenue impact, not just clicks.

What is Quality Score and why does it matter?

Quality Score measures ad relevance, landing page experience and expected click-through rate. Higher scores reduce click costs and improve visibility. We optimise your ads, keywords and landing pages to raise Quality Score and cut wasted spend.

Should I use automated bidding or manual bidding?

Automated bidding works best when you have enough conversion data. Manual bidding gives more control in niche or low-volume industries. We choose and manage the right bidding strategy based on your data and performance goals.

Do I need a dedicated landing page for Google Ads?

Usually yes. A focused, high-quality landing page boosts conversion rates and Quality Score, lowering your costs. We optimise your current pages or design new high-converting landing pages aligned to user intent and ad messaging.