Meta Ads Management for Growing Brands

Results-driven Meta Ads management for Facebook and Instagram

A Full-Service Digital Marketing Agency with Meta Ads Specialists

At Double Media, we’re a full-service digital marketing agency Sussex, helping businesses across the UK grow their online presence. While we provide a complete range of marketing services, our dedicated Meta Ads department specialises in Meta Ads management, giving you expert support for campaigns on Facebook, Instagram, and the wider Meta ecosystem.

Whether you’re a local service business or a national e-commerce brand, our UK Meta Ads experts handle every aspect of your campaigns — from content creation and strategy to optimisation and transparent reporting. Because we manage everything in-house, you get consistent quality, faster results, and clear communication at every stage.

We Scale UK Brands.

UK brands trust us with Meta ads that actually move the needle. Our in-house specialists turn Facebook and Instagram spend into measurable growth.

In-house Meta ads specialists focus on Facebook and Instagram
Proven results for UK brands across eCommerce, services and B2B
Data-driven strategy centred on leads, sales and real ROI
Advanced targeting, retargeting and conversion campaigns
Transparent live reporting dashboards and regular reviews

Premium Creatives.

Our in-house videographer and design team produce visuals built to stop thumbs and drive action.

Bespoke video and image creatives tailored to Facebook and Instagram
Storyboard, shoot and edit handled fully in-house for faster turnaround
Short-form, UGC-style and brand-led content tested for performance
Creative variations designed for split-testing and ongoing optimisation
Consistent brand look and feel across every ad, format and placement

Precision tracking.

We implement pixels, conversions and events so every pound you spend on Meta ads is accurately measured.

Full Meta Pixel setup and configuration across your website and funnels
Custom conversion and event tracking aligned to your real business goals
GA4 and Meta tracking working together for clear, consistent data
Ongoing monitoring to quickly spot issues and fix tracking gaps
Performance insights that show exactly which ads, audiences and creatives drive ROI

Ongoing optimisation.

We actively manage your Meta ads to scale what’s working and cut what’s not, so your budget is always focused on winners.

Daily and weekly performance checks across all campaigns
Scaling strategies for high-performing ads, audiences and creatives
Rapid pausing or reshaping of underperforming ads to protect spend
Continuous testing of new angles, formats and offers
Clear reporting that shows how optimisation is improving results over time

What Our Clients Say About Us

Brandon

Diamond Pressure Cleaning

“Cannot recommend these guys enough, professionalism was impeccable, and the service was absolutely amazing!”

Debbie Waite

Stronger Inside and Out

“Ryan was keen to get stuck in and help improve the technical aspects of my business. I was struggling linking my different systems and Facebook pixels were giving me a headache! Ryan was easy to work with, efficient and very professional. I would highly recommend him. ”

Emma

Buchan Rum Architects

“Ryan was amazing!! I learnt so much in our power hour session that I can now go away and more competently use Instagram and Facebook for our business. Such a useful session that will help us so much! Thank you Ryan!”

Anna Florio

“What stood out most was the clarity, generosity, and wisdom Ryan brings to every answer.His insight is current, practical, and grounded in experience - and through his comments and guidance, my trust in him has only grown.That’s why I’ve decided to hire Ryan for my upcoming projects. He’s exactly the kind of expert I want in my corner when it comes to building an online presence that truly works.I can’t wait to start working with him!”

Ian

Sweetness Cleaning

“I couldn’t recommend Ryan more highly. I was worried about the appointment initially because I knew I’d need a lot of help but Ryan was brilliant, patient and answered all the questions I had. I’ve got a really good guide on how to improve my online presence and how to make what I already had look better. With the ongoing support I also feel more confident in what I’m doing and if I have a wobble I can always check. Thank you so much Ryan I appreciate all your help!”

Frequently Asked Questions

Will Meta Ads actually work for B2B?

Yes, when targeting and messaging are set up properly. Meta is excellent for reaching decision-makers, generating warm leads and retargeting website visitors. CPMs are usually far cheaper than LinkedIn, making it strong for cost-efficient lead flow.

How much should we budget for B2B Meta Ads?

Budget depends on your target cost-per-lead and sales cycle. Most B2B businesses start with a 4–6 week test budget to validate CPL and lead quality, then scale based on what converts into real pipeline.

What targeting works best for B2B lead generation?

Your first layer should always be first-party data: CRM lists, website visitors and lookalikes built from your best clients. Then layer on job titles, industries, company size, behaviours and interest signals to reach the right decision-makers.

How do you ensure the leads are high quality?

We control lead quality through:
• Precise audience targeting
• Clear, professional messaging
• Qualification questions on lead forms & landing pages
• CRM-connected tracking to monitor which leads become SQLs

If quality slips, we immediately adjust audience, creative or qualification criteria.

How long before we see results?

Most B2B campaigns solidify within 3–8 weeks. The learning phase takes 1–3 weeks, then optimisation kicks in. Lead quality and cost-per-lead usually stabilise by the end of month one.

How do you track revenue and attribute leads?

We connect Meta directly to your CRM using:
• UTM parameters
• Meta Pixel + Conversions API (CAPI)
• Offline conversion uploads

This allows us to track which ads generate sales-qualified leads, opportunities and closed revenue — not just form fills.

How does Meta compare to LinkedIn for B2B?

LinkedIn excels at high-intent targeting but is expensive. Meta delivers cheaper CPLs, better retargeting, warmer nurturing and higher volume. Most successful B2B companies run both — Meta for scale and efficiency, LinkedIn for precision.

What does your Meta Ads service include?

Full end-to-end management:
• Strategy & audience research
• Creative production (images + video)
• Pixel & CAPI setup
• Campaign build and launch
• Daily optimisation & A/B testing
• Monthly reporting tied to pipeline & revenue