AI Policy

At Double Media Ltd, we responsibly and transparently use artificial intelligence (AI) and machine-learning tools to enhance the quality, speed, and creativity of the services we deliver to our clients.

Our Commitment

We believe AI is a powerful creative and operational tool — not a replacement for human expertise, strategy, or accountability. Every piece of work we deliver is overseen, refined, and approved by our experienced human team.

How We Use AI

AI and generative tools may assist us in the following ways:

• Brainstorming ideas and initial creative concepts
• Drafting first versions of copy, scripts, or code
• Enhancing or retouching images and video
• Analysing performance data and suggesting optimisations
• Automating repetitive tasks (e.g. resizing assets, basic editing)
• Improving accessibility (e.g. generating alt text or transcripts)

Human Oversight – Always

Every deliverable is reviewed, edited, and approved by a qualified human team member before it reaches you. We never send raw AI-generated content directly to clients. Our specialists ensure accuracy, brand alignment, tone of voice, legal compliance, and creative excellence.

Intellectual Property & Ownership

All final work delivered to you is 100% owned by you (or properly licensed). Where AI tools are used in the creation process, we ensure that:

• Outputs do not infringe third-party copyright
• Commercially safe tools and models are used
• Any necessary licences are in place

Transparency

If you ever want to know whether AI played a role in your project, just ask. We’re proud of how we combine cutting-edge technology with human creativity and are always happy to be open about our process.

Data Privacy & Confidentiality

We never input confidential client data, personal data, or commercially sensitive information into public or third-party AI tools. Your briefs, brand guidelines, and assets remain private and secure.

Continuous Improvement

We regularly review and update our AI tools and processes to ensure they meet the highest standards of ethics, accuracy, and creativity. This policy will evolve as technology and best practices advance.

Contact Us

If you have any questions about our use of AI or would like to discuss preferences for your projects, please get in touch:

Double Media Ltd,
33A High Street, Heathfield, East Sussex, TN21 8HU
Telephone: 01273 751111
Email: hello@double-media.com

Last updated: 20 November 2025